INTEGRATION OF ETHICAL PRINCIPLES IN THE INFORMATION SPACE

Abstract

Summary. The purpose of the article is to understand and outline the basic criteria of human communication and relations, to change or invariable ethical accents in the global digital communication space. The main methodological criterion of the research is the use of an analytical approach, which allows for reflexive-critical way to distinguish the main moments of interpersonal communication on ethical principles in the infosspaces. Scientific novelty. The article indicates that the modern world is in a special phase of its formation. A large number of processes are formed, which touch on various spheres of human life, starting from every day and ending with the world spheres. Often these spheres will suffer irreversible changes, which are connected with absolutely new risks and challenges, and by their scale overdo all known till now. But despite changing realities, one thing remains unchanged: the ability to be a person, to retain the human, as much as possible integrating into the new reality and reality, to interact with one another at a moral level, using adequately the information and communication tools that are widely available in the global majority, and adequacy and tolerance has always been a sphere of ethics, without which self-government in minds, thoughts, actions and words would reach a critical point in those destructive processes, which are characteristic of or not every group and society, without talking about civilization. Conclusions. The focus on social relations, the manner of communication, the extraction of information and the ability to operate correctly and adequately, presents a relevant issue and an important problem. The development of the modern indicator largely takes place in informationcommunicative interactions, and these interactions should include certain ethical-moral norms and unconditional rules, which need to be able to learn and actively use in practice. In addition, based on today’s Ukrainian realities, the ability to critically select information and rationally use it, able to apply and operate the data that appear daily on our pages of social networks is the main criterion on which to a large extent depends not only the direction of development of individual personality, but also the future content of the European community in general and the Ukrainian nation in particular.