PERSONALY-EXISTENTIAL LIMITS OF ACCULTURATION AS A FACTOR OF SOCIAL COMMUNICATION

Abstract

Summary. The purpose of this study is to line round the possible limits of acculturation from the point of view of personality-existen-tial attitude to it, as well as to clarify the different vectors of the accul-turation process as the process of acquaintance of a certain person belonging to one culture with the principles and patterns of another culture, and also ascertaining of the fundamental possibility for person to incorporate organically into another culture. This problem is quite actually nowadays, since many people find themselves in a similar situation thanks to globalization, active migration, tourist trips, multi-cultural and cross-cultural interactions, acquaintance with translated foreign literature, etc. The methodology of work is based on the next methods: historical, comparative, sociological observation, logical and discursive. Scientific novelty is connected with the study of acculturation as a complex multi-vector process, which does not reduced to simple borrowing of certain norms and patterns of behavior, but also involves the personal value selection of new cultural norms, the psychological aspect of their perception or non-perception, the ability for one person to keep in view not only two cultures (his or her own and new one for himself/herself), but to be enculturated in several cultures at the same time. Summary. Acculturation is not a passive process when person is simply forced to fulfill certain demands; within this process a field of inner freedom remains for man. Even if external circumstances induce a person to externally-behavior acculturation and to fulfillment of certain norms and requirements of another culture, the inner spiritual state of a person may be preserved as necessary for him or her and be the do-minant in his/her inner world.